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  • Laura West

The Importance of Social Media for Small Businesses

Social media, apart from bringing people closer to each other, has proven to be a vital factor for the growth of various industries and organisations.


Most businesses in the modern world, are relying on the various social media platforms to increase customer engagement and revenue. Social networks such as Facebook, Instagram, Twitter & Linked In are being utilised for marketing businesses and captivating customers.


However, the ones that are getting the maximum benefits from emerge of the social media platforms are the small business entities. Let’s have a look at some of the ways social media has helped in the growth of small businesses and its importance for them.


Marketing

The most important benefit that the small business entities can derive from social media platforms is marketing of their products and/or services. No business can survive without extensive marketing; hence, most of their budget is consumed for marketing their products and/or services. Since small business entities have a limited amount of capital to work on; extensive marketing programs can be very costly for them. Various social media networks have provided them with a platform to market themselves in the most efficient manner while investing the minimum. This can then be utilised by a professional marketer, using the benefits of each network alongside target content for posts.


Customer Support Services

Apart from the marketing of a brand, social media platforms have emerged out to be efficient customer support service providers for the brands. With 24/7 connectivity, the brand representatives can stay in touch with the customers on the go and resolve all their queries or complaints in the most efficient manner.


Increased Business

With the convenient and enhanced marketing through social media platforms, small business entities can target a larger number of customers. The helps them in boosting their sales which result in increased business and returns.


ROI

Social media networks help them in captivating maximum customers with minimum expense, and hence, can enjoy an enhanced return on investment. The cost for traditional marketing is reduced with the emergence of social media platforms to be used as marketing, and those expenses can be used for better prospects of the business.


Awareness

Almost every person these days has their accounts on multiple social media networks. Hence, if you have a small business, you can make efficient use of social media platforms to create awareness among the public about your brand.


Brand Recognition

The emergence of various platforms on social media has given the opportunity to small businesses to create a name for their brand and get it recognised among the public. You can use such platforms for conducting various activities to gain interest of prospective customers and attract them towards your brand.


To sum it up, the importance of social media for small businesses cannot be denied. It helps them in wide spreading their name with minimum effort and low investment. However, for better results from social media marketing campaigns, you may require the need of a dedicated social media marketing team that will help to create a positive image of your business and get you the desired results.


New Day Marketing provide tailored packages to support the needs of businesses of all sizes.


Whether its low level social media support or high end strategic PR - contact us today to discuss your requirements.


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